Soak iT Up makes it easy for everyone to use less. Clever, gifts and greetings transform into cleaning cloths. An eco-friendly and smart alternative to paper towels. 1 cloth = 1,500 paper towels! Bright, fun designs make gift giving easy, sustainable, and good for our planet. Carla Scholz went through the CO.STARTERS program at the James J. Hill Center in St. Paul, MN and claims it left her feeling energized and confident to start her venture. Even the shipping package is designed to use less.