Week 3

CO.STARTERS Resources/Forms


Messaging & Marketing 

One of the most compelling ways to launch and build a business or brand is to create a legend around it. Blogger Jonathan Fields shares how to craft your business's story. 

In another helpful one-pager from $100 Startup, learn how to promote your business in a few simple steps.

After repeatedly and publicly voicing his dislike of traditional marketing, a friend sets Brad Feld straight. 

7 Sneaky Ways to Write Irresistible Headlines
Johnathan Fields helps you write headlines that "sing, pull, lure and lull."

The SBA shares their insights.

Word of Mouth

VistaPrint is an inexpensive site for purchasing custom business cards. Build from a template or upload a custom design. 

With refined designs and a wide range of products, MOO equip your business with beautiful business cards, mini cards, and much more.

Online Strategies 

This free web service from Google makes it easy to build a website, either from scratch or using a template.

SquareSpace
For a more professional looking template site that can upgrade to a full package of business tools, you can use SquareSpace. 

Wix provides every tool you need to create a stunning site for free. 

Email List Strategies 

MailChimp
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results.

Emma
Email marketing made simple.

Social Media Strategies 

Create a profile and start connecting.

You'd be amazed at how much can be communicated in 140 characters.

If you're selling a product, take pictures and start pinning! 

Share publicly and build a following as people discover, +1 and re-share your posts with others around the world.

Foursquare
Foursquare can help get more customers to your business.

This platform provides a great way to take, edit, and share photos.

Hootsuite allows you to schedule messages and send them across multiple social media platforms easily.

Adwords 

By purchasing Google Adwords, when someone searches for the keywords you selected, your ad will appear next to the search results, helping you reach an audience already interested in what you offer. Google offers a variety of pricing options to fit your needs. 

Simply import your Google AdWords campaigns, or create new ones with Bing Ads.

Search Engine Optimization (SEO)

All of Google's advise in a nifty pdf. 

This site contains free SEO tools. 

Traditional Advertising Strategies 

This article from Entrepreneur tells you how to get started.

This website has everything you need to get started with a successful PR campaign.