SESSION 3: Finding the Right Solution

Solution, Benefit, Advantage, Starting Small, Brand Identity

Solution vs. Benefit

Benefits vs. Features
This article provides a quick and easy to understand explanation of the difference between features and benefits.

Marketing Features vs. Benefits
From Entrepreneur, this article explains how learning the difference can help you reach customers better in your marketing.

Advantage

You Have a Competitive Advantage—Here’s How to Find It
Identify your competitive advantage and capitalize on it.

7 Strategies to Define Your Competitive Advantage
Your edge on the competition is essential to your business’ survival and growth. This piece introduces you to the basic business jaron on competitive advantage and how to utilize the different variations.

Starting Small

What is a Minimum Viable Product?
The term “minimum viable product” gets thrown around a lot in the business world. What does it mean and what does it entail?

Why a Company Needs a Minimum Viable Product
Why an MVP could be critical to your venture’s success.

Building a Minimum Viable Product? You’re Probably Doing it Wrong
Why your MVP should actually be better than your planned product.

Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)
Why product builders should aim for lovable, not just viable.

How to Plan a MVP
YC CEO and Partner Michael Seibel shares his approach to building an MVP and getting your first users as a pre-launch startup.

Brand Identity

Business, Branding, and the Art of Storytelling
One of the most compelling ways to launch and build a business or brand is to create a legend around it. Blogger Jonathan Fields shares how to craft your business’s story.

Developing a Unique (and Memorable) Brand Identity
This blog post offers a run down on the fundamentals of brand identity from a fresh perspective.

How to Build a Strong Brand Around Your Core Values
In this interview, Allison Trowbridge talks with Tina Sharkey, the co-founder of Brandless, about the practical ways we can build our businesses around our core values.