SESSION 5: Building Blocks

Distribution, Revenue, Typical Offering, Price

Distribution & “Middlemen”

Direct vs. Indirect Distribution Channels
Your distribution methods will determine how you market and who you target.

Amazon.com
With so many people buying through Amazon, you may want to consider using Amazon as your “middleman.”

Amazon Handmade
Amazon also has an artisan-only community of sellers.

Etsy
Are you selling something handmade or vintage? Etsy may be a great platform for you.

Pricing

How to Price Your Products
The basics to get you started in pricing.

6 Reasons Why Discounting is Destroying Your Sales (And What to do Instead)
Lower prices don’t always yield higher sales.

Measuring the Value of Your Product
It’s important to keep your product’s value at the forefront when pricing it. Here’s a guide to determining value.

How to Discount Without Hurting Your Brand
Discounts can boost sales, but they can also depreciate your value. Learn how to use discounts effectively.

How to Wholesale to Retailers
Info on getting your wholesale prices right, targeting the right retailers, and keeping the end customer in mind.